Events Management : Level Two Module Outlines
Project / Business Dissertation
Level 3 Core (15 credits)
The aim of the project or dissertation is to
raise the level of skills of the student and their application
within the area of International Events Management.
The module will comprise the alternatives of
either a project or a dissertation , the work for either being
cumulative over two semesters. The purpose is to
provide students with the opportunity to produce a representative
and original applied piece of work that is a ‘Capstone’ to
their experience at Regents College.
In the first term students will commence
the initial research :
The project will entail the planning of an event , and therefore
in semester one:
For those undertaking an Event Planning Project pre-planning
will be the undertaken activity which will require students
in making arrangements before the program can actually take place.
Initial research (including anything from an introductory meeting ,
proposal and terms of reference, using planning techniques gained
from the programme).Semester two will entail final planning
arrangements, detailed proposal and presentation to the
client.
As an alternative to the project students will
have the opportunity of the conventional dissertation which
synthesises their learning from module work SPA and internships
which in the first term will entail initial
research, literature review and research methodology chapters. The
dissertation will focus on an issue relating to International
Events Management, examples could be on event locations, support
for events, logistics, hospitality or the security of major
events. In the second semester the research and final
chapters of the dissertation are completed.
Contemporary Issues in Events Management Industry
Level 3 Core (15
credits)
Contemporary issues in international events
management and the related hospitality and tourism industries are
developing and emerging on an on-going daily basis in ever-changing
external international environments. This intensive review
provides the opportunity for students to undertake an exciting
exploration of current specialised issues within the international
sector, whilst at the same time ensuring that they actively
evaluate already established theoretical frameworks gained during
their undergraduate studies. Current issues in International
Events Management worldwide and their impact on management
practice will include the emerging China and Asia destinations; the
Dubai project; corporate divestments; the Green business culture;
focus on management and development issues; e-commerce; security
and other ‘macro’ and ‘micro’ niche areas within the industry
itself. The module is extremely appropriate for EBS-L
undergraduates who will be graduating with a core specialism in
international events management.
International Events Operations Strategy
Level 3 Core (15
credits)
All organisations need to create a strategic
fit between the opportunities available in the external
environment/market and the internal resources and competencies
available to meet these needs. This involves aspects of
environmental awareness and market sensing, internal analysis,
project management and implementation amongst others. This
core level 300 module will explore these issues in general (so
students have an appreciation of what it is to think strategically)
and in particular with reference to the issues around events
management (for instance project planning, working with partners,
organisational design at the various stages of the project
etc.).
The broad strategic issues will be covered by
the standard Johnson, Scholes and Whittaker Corporate Strategy
text, while the Normann Service System approach will be used to
structure the more specific events management issues around the
Service Concept, the Market Segment(s), the Image projected, the
Delivery System and the Culture/Philosophy of the firm.
Services Marketing
Level 3 Elective (15
credits)
The service sector of which events management
is a part, is the fastest growing and most dominant part of the
economies of the UK and many developed countries. Service marketing
is wide in terms of specific areas of growth from leisure and
tourism, hospitality, financial services not for profit and charity
organisations all of which embrace events management. The marketing
of services is very different from the marketing of physical
products, the difference arises in the design of the extended
marketing mix and its implementation. The module is extremely
appropriate in supporting international events management .
Modern Gastronomy
Level 3 Elective (15
credits)
Events managers require life-long learning and
understanding of the contribution of food and beverages as an
essential part of the events management industry. The module
provides the opportunity for students to develop their knowledge
and understanding of gastronomic principles. The module
addresses essential academic and organoleptic skills, together with
an appreciation of how such skills can be applied to modern
gastronomy and its importance within events
management. Having developed an overview of
gastronomy the module will lead to an investigation of gastronomic
trends. Additionally students will have the opportunity to develop
their skills in evaluating food and drink experience, making
reasoned judgments and recommendations about how the experiences
could be improved. The content is flexible, enabling students to
respond to trends as they develop, and to anticipate where they may
lead in the future, and the module provides the opportunity for an
individual investigation into determinants of modern gastronomy
tends.
Public Relations
Level 3 Elective (15
credits)
This module will introduce students to the
concept of Public Relations, its role in business and society, and
specifically its contribution to the realisation of successful
international events marketing and management. Public
relations is an international concept , it is used in a huge range
of businesses and industries both private and public, it is about
managing communications in order to build mutual understanding and
positive relationships. The module will enable students to
interpret basic theoretical concepts in communication and events
management, and apply these to the development of an appropriate
Public Relations plan for an international event.
Luxury Brands Management
& International Events
Level 3 Elective (15
credits)
This course provides an overview of the luxury
goods sector and examines ways in which strategic thinking,
creativity, and business skills and knowledge are integrated in the
successful luxury goods firm. In particular, the course will focus
on the opportunities presented in the events industry, where being
close to innovation and creativity are two major components of
development and success in luxury brands. International
celebrity and sports events are at the heart of many organisation's
commercial activities and this degree aims to provide students with
a basic understanding of the intricate network of business systems
and techniques underpinning the management of such occurrences
luxury goods and services in relation to these occasions.
Topics include general management of the
luxury good or service firm, luxury brand management, product
policy and portfolio development in the luxury sector, and
distribution factors affecting the luxury product. The course
provides an overview of the ways in which luxury brands are
conceived, developed, launched, nurtured, and protected. It focuses
on defining the luxury industry in relation to the concept of
prestige while also imparting techniques and strategies for
developing a luxury brand. A practical approach is emphasized
throughout the course by reference to contemporary brands, and
students will learn how to assess luxury product markets and manage
international distribution as part of the branding process.
Design
Level 3 Elective (15
credits)
This elective module explores in depth the
role of design in the international events industry. The focal
point of the module is students’ participation in a major project
that will stretch across the entire term culminating in an
organised event. The nature of the event changes from one semester
to another, to keep the experience fresh, up-to-date, well
resourced and allowing for best networking opportunities. The
lecture content explores the theoretical as well as practical
implications of organising such an event from brand development and
interior design to operations management and cross-cultural
implications. On the successful completion of this module students
will be able to demonstrate a strategic and critical approach to
design dimension in events organisation and management.
Small Business Enterprise & Planning
Level 3 Elective (15
credits)
Small businesses have assumed a greater
economic role the growth of consumer and business services. Events
management is such a sector with a cluster of specialised small
businesses alongside big players. This module aims to look at their
role in the economy and the specific issues of managing a small
business. This will provide understanding which can be applied in
research activities in relation to small businesses in the
industry. In addition a key skill is the ability to plan – which
many small firms lack – and undertaking a business plan activity is
practically and experientially based, will develop market research
skills and the ability to integrate marketing, delivery and
financial issues as a key management capability in the survival and
growth strategies of a small organisation