Events Management: Level One Module Outlines
Level One is comprised of seven core
modules and three electives.
Core Modules
Introduction to the Events Planning Industry
Level 1 Core
The aim of the course is to introduce the
world of international events and an understanding of
the business world within which it operates. Events managers
must be conversant in marketing, human resources and finance to be
able to continuously produce successful events as well as have an
understanding of the major support areas involved such as
hospitality and related services.
The course aims to emphasise key concepts and
draw attention to their importance in the process of effective
decision making. It will also promote the application of the skills
required in the business world and events management.
Project Planning and IT Skills
Level 1 Core
Project Management is an essential skill in
today’s complex business environment and particularly so in a
course on Events Management. Many major projects fail to
deliver on time and to budget leading to delays and losses that can
be avoided by proper planning.
This module develops an understanding of the
underlying principles of good project management and uses
Information Technology tools such as Excel and Microsoft Project to
manage tasks and resources by setting up charts to track
activities that can be monitored and corrected in time thus
avoiding the conflicts that can lead to disruptions and delays.
Events Operations Project Planning
Level 1 Core
This module identifies and explains the varied
elements e.g. research, design, planning etc. which must be
addressed for both the domestic and international events
operations. It provides insight into the interaction between the
different elements involved in the planning of any project, be it
exhibitions, construction, tourism, etc., through both theory and
practice.
Focus is placed upon the planning of the
project at both origin and destination, so that upon the successful
completion of the module, the student will be able to demonstrate a
broad understanding the individual elements involved in the project
and the means by which they can be planned, designed and
managed.
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Introduction to
Comparative Law
Level 1 Core
An international event is likely to cut across
several international borders. For example, the organisers of a
stage show hosted in Prague with tickets sold over virtually the
whole of Europe, utilising specialist sub-contractors from a
variety of non-EU states, some supplying goods, others supplying
only services, and yet others a combination, with payments to be
made in dollars drawn on banks in Switzerland, might find each
element subject to a different legal jurisdiction. No matter what
contractual terms are agreed, it is open to the curia fori to find
that these are overridden by domestic law.
Economics of Tourism and Events
Level 1 Core
This module prepares students to think
systematically about micro and macroeconomic concepts, enabling
them to evaluate the economic environment within which business and
government decisions are made. It complements other business
subjects, such as strategic analysis, in providing students with
the tools to fully analyse the shocks that may alter the economic
environment and thereby affect business decisions in the context of
international events.
Financial & Managerial Accounting
Level 1 Core
Increasingly, managers need to be able to understand and use
Management Accounting techniques, and the aim of this module is to
provide an introduction to the theory and practice of management
accounting and emphasize its role in making business decisions. It
covers the interpretation,
use, and analysis of accounting information both for external
(financial) and internal (managerial) purposes.
The key financial statements that are used by managers and
shareholders to make informed decisions will be explored in detail.
Management Accounting brings accountancy and quantitative skills
and techniques to bear on problems of business planning,
decision-making and operational control.
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Professional Skills Development
Level 1 Core
This module provides students with essential skills in
researching and compiling academic and commercial reports in a
professional and comprehensive manner. Further academic content on
the appropriate usage of Harvard referencing and report formatting
is included, in addition to
emphasis on constructing a well written CV, completing application
forms, developing effective oral presentation skills, and the use
of secondary sources within research.
The module content is highly relevant to other modules completed
by students with a high degree of transferable content
throughout. An introduction to professional, events-specific report
writing is also included in order to familiarise students with
common practice methods. Finally, the module aims to provide
students with an introduction to reflective practices for personal,
academic and professional development.
Electives
Introduction to International Organisational Behaviour
Level 1 Elective
International Organisational Behaviour
incorporates Organisational Behaviour & Management concepts
which are used widely in both academia and the international
workplace. These arenas have focused on the application of
methodologies created by academics and professional practitioners
to better understand international organisational culture. For
example, the roles of group dynamics, and on-going professional
development from graduate trainee programmes forwards into
management in all sectors. The crucial importance of these
professional skills is evidenced by potential employers, recruiters
and executive search, professional managers and their teams
including new graduates on a daily basis.
Introduction to
Global Political Economy
Level 1
Elective
The module provides a basic overview of
theories, structures and processes associated with global political
economy that is suitable and relevant for students pursuing degree
pathways focused upon business and management at Level 1. Practical
examples drawn from current events are used to demonstrate key
points.
Upon successful completion, students will
be able to demonstrate a basic knowledge of the structures,
processes and relationships shaping the present world order and
display an understanding of the principal features of GPE,
including viewpoints, theories and phenomena such as globalisation
that can be used to analyse them. They will also be able to use the
toolkit acquired to analyse developments taking place around the
globe in the management of business and service organisations.
Students will also learn how to work effectively within a group and
to formulate team strategies for the successful completion of set
tasks within a given time frame.
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Media Technology for Events Management
Level 1 Elective
Events Management is built around the use and
exploitation of media technology, such as video conferencing, voice
and video over IP, as well as lighting, audio and projection
systems. Some of our students will be going into areas of the
corporate world such as events management, advertising,
consultancy, and public relations where use of such media is
commonplace.
Introduction to Writing for the Media
Level 1 Elective
The service sector of which International Events Management is a
part, like all commercial outlets must understand how the media
industry works. Therefore, practitioners must know how to
create a profile that is newsworthy, by generating stories that
appeal to the press. In addition, they must learn how to prepare
and present those stories to a press that is increasingly busy and
hungry for substance rather than spin. This requires expertise in
working across all media-print, web and broadcast.
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Page last updated 11/3/2010