Events Management : Level One Module Outlines
Introduction to the Events Planning Industry
Level 1 Core (12 credits)
The aim of the course is to introduce the
world of international events and an understanding of
the business world within which it operates. Events managers
must
be conversant in marketing, human resources
and finance to be able to continuously produce successful events as
well as have an understanding of the major support areas
involved such as hospitality and related
services. The course aims to emphasise key concepts and draw
attention to their importance in the process of effective decision
making. It will also promote the application of the skills required
in the business world and events management.
International Organisational Behaviour
Level 1 Core (12
credits)
International Organisational Culture
incorporates Organisational Behaviour & Management which
are used widely in both the academic and international workplace.
These complementary arenas have focused on the application of
methodologies created by academics and professional practitioners
in the successful understanding of international organisational
culture. For example, the roles of group dynamics, and on-going
professional development from graduate trainee programmes forwards
into management in all sectors. The crucial importance of
these professional skills is evidenced by potential employers,
recruiters and executive search, professional managers and their
teams including new graduates on a daily basis, and of major
importance to International Event Planners.
Project Planning and IT Skills
Level 1 Core (12 credits)
Project Management is an essential skill in
today’s complex business environment and particularly so in a
course on Events Management. Many major projects fail to
deliver on time and to budget leading to delays and losses that can
be avoided by proper planning. This module develops an
understanding of the underlying principles of good project
management and uses Information Technology tools such as Excel and
Microsoft Project to manage tasks and resources by setting up
charts to track activities that can be monitored and corrected in
time thus avoiding the conflicts that can lead to disruptions and
delays.
Events Operations Project Planning
Level 1 Core (12
credits)
This module identifies and explains the varied
elements e.g research, design, planning etc. which must be
addressed for both the domestic and international events
operations. It provides insight into the interaction between the
different elements involved in the planning of any project, be it
exhibitions, construction, tourism, etc., through both theory and
practice. Focus is placed upon the planning of the project at both
origin and destination, so that upon the successful completion of
the module, the student will be able to demonstrate a broad
understanding the individual elements involved in the project and
the means by which they can be planned, designed and managed.
International Events
Law
Level 1 Core (12 Credits)
In every country there is a comprehensive body
of law regulating the full range of human behaviours. It is
easier to give effect to the letter of the law if one understands
its spirit. This module introduces some basic legal concepts,
common to most jurisdictions and provides students with the
opportunity to apply them to international events operations.
Different countries’ rules governing identity, residence,
obligations (contract), harm (tort), and criminal acts are
explored, compared and applied to case study situations.
Students are assessed less on a theoretical understanding of the
subject and more on an ability to utilise knowledge to advantage in
a range of practical business contexts.
Introduction to
Global Political Economy
Level 1
Elective (12 credits)
This module provides a basic overview of
theories, structures and processes associated with global political
economy that is suitable and relevant for students pursuing a BA
(Hons) degree in International Events Management. Practical
examples drawn from current events are used to demonstrate key
issues likely to impact upon the planning and operations management
of international events, such as, for example, security management.
Upon successful completion, student will be able to demonstrate a
basic knowledge of the structures, processes and relationships
shaping the present world order and display an understanding of the
principal features of the current Global Political Economy,
including viewpoints, theories and phenomena such as Globalisation
that can be used to analyse them. They will also be able to use the
toolkit acquired to analyse developments taking place around the
globe in the context of their likely implications upon managing
international events for business and service organisations.
Students will also know how to work effectively within a group and
to formulate team strategies for the successful completion of set
tasks within a given timeframe.
Media Technology
Level 1 Elective (12
credits)
Today’s business world is built around the use
and exploitation of media technology, such as video conferencing,
video phoning, video, voice and video over IP, as well as
lighting, audio and projection systems. The aim of this module
is for students to develop the necessary practical and technical
skills needed to organise an event and to be able to use these
skills within other courses and in their day-to-day lives.
Some of our students will be going into areas of the
corporate world such as events management, advertising,
consultancy, and public relations where use of such media is
commonplace. In line with QAA guidelines and subject area
benchmarks as well, it is, therefore, essential that all of our
students are fully equipped to perform in this changing and
competitive 21st century environment.
Within the context of EBS-L strategy to
innovate, this module will not only provide the students the skills
and competencies of using multi media technology, but also provide
the background and future developments of the multi-media industry.
This will enhance the employability prospects of our graduates
Page last updated 1/31/2008