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BA (Hons) in International Events Management Course Outline

The programme is divided into three levels and runs over seven semesters. It is comprised of core and elective modules, with more electives becoming available in the later stages of the programme, giving you the opportunity to personalise the curriculum to your career interests.

• Level 1
• Level 2
• Level 3

Level 1 - Two Semesters

Semester 1

• Introduction to the Events Planning Industry
• Project Planning and IT Skills
• Financial & Management Accounting
• Professional Skills Development
• Elective

Semester 2

• Events Operations Project Planning
• Economics of Tourism & Events
• Introduction to Comparative Law
• Elective
• Elective

Elective Options (one in semester 1, two in semester 2)

• Foreign Language (choice of 9 - studied in every semester)
• Introduction to Global Political Economy
• Introduction to Organisational Behaviour
• Media Technology for Events Managers
• Introduction to Critical Writing for the Media

See Level 1 Module descriptions

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Level 2 - Three Semesters

Semester 3

• Destinations and the MICE Industry
• Events Marketing
• Managing Human Resources
• Risk Management for Events
• Elective 

Elective Options (choose one)

• Foreign Language
• Culture and Tourism
• Food and Society
• Integrated Marketing Communications for Events

Semester 4 - Study Period Abroad*

Semester 5 -  Study Period Abroad*

See Level 2 Module descriptions

* You will take specialist elective modules during your Study Period Abroad 

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Level 3 - Two Semesters

Semester 6

• Events Management Dissertation (lasts both semesters 6 & 7)
• Business Strategy
• Elective
• Elective
• Elective

Semester 7

• Contemporary Issues in the Events Management Industry
• Events Management Dissertation (lasts both semesters 6 & 7)
• Elective
• Elective
• Elective

Electives (choose three per semester)

• Foreign Language
• Services Marketing
• Modern Gastronomy
• Public Relations
• Luxury Brands Management and International Events
• Design in International Events Management
• Enterprise Planning
• Cross-Cultural Perspectives in Business

See Level 3  Module descriptions

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