• Printable version

BA (Hons) International Events Management

Course Outline

The programme is composed of a range of individual courses, known as modules.  All students study a solid base of core business modules, on top of which you will choose from a broad selection of elective modules. Successful completion of each module will earn you credits towards your degree.

Students joining the programme in the first year concentrate on developing an initial understanding of the industry, followed by greater focus and investigation of the different aspects to the industry and their relation to consumers, organisations, cities and countries.

You will study a range of modules to build broad knowledge of business and the events management industry. You will also choose from a range of elective modules that allow you to further diversify your learning.

The programme culminates in a major international events management dissertation.

Semester 1

• Financial and Management Accounting
• Introduction to the Events Planning Industry
• Professional Skills Development
• Project Management and IT Skills
• One language module OR
• One elective module

Semester 2

• Events Operations Project Planning
• Economics of Tourism & Events
• Introduction to Comparative Law
• One language module OR
• One elective module
• Second elective module

Elective modules (Semesters 1 and 2)

• Introduction to Global Political Economy
• Introduction to International Organisational Behaviour
• Introduction to Writing for the Media
• Media Technology for Events

Some students may also be required to complete a module in English language study.

Semester 3

• International Destination Management
• International Events Marketing
• Managing Human Resources
• Risk Management for Events
• One language module OR
• One elective module

Elective modules (Semester 3)

• Culture and Tourism
• Food and Society
• Integrated Marketing Communication for Events

Semester 4

• Study Period Abroad

Semester 5

• Study Period Abroad OR
• Placement Learning Project

During your Study Period Abroad you will take specialist elective modules at your host institution.

Semester 6

• Business Strategy in Events
• Strategic Communication in International Events Management
• One language module OR
• One elective module
• Second elective module
• International Events Management Dissertation (continues in Semester 7)

Semester 7

• Contemporary Issues in International Events Management
• One language module OR
• One elective module
• Second elective module
• International Events Management Dissertation

Elective modules (Semesters 6 and 7):
• Cross-Cultural Perspectives in Business
• Design in International Events Management
• Enterprise Planning
• Luxury Brand Management and International Events
• Modern Gastronomy
• Services Marketing