BA (Hons) International Events Management
Course Overview
The role of the events manager involves the coordination of
expertise from a variety of fields. The BA (Hons) International
Events Management degree aims to produce graduates who can engage
with specialists in planning and executing a range of
routine and complex events.
This programme aims to equip students with the knowledge and
skills relating to all the stages in the events management process
through conceptualising and planning the project, and through
operational, financial, economic and events marketing.
The international dimension is a theme running through all
aspects of the course, and is underpinned by the study of
an international language and two semesters of
study abroad.
Supporting Subjects
Students have a choice of relevant supporting
elective subjects in:
- Media
Technology
- Gastronomy
- Writing for the Media
- Visual Arts and Society
- Culture and Tourism
- Design
- Press Relations
- Events and Luxury Branding
- Service Marketing
Programme Structure
The 3.5 year degree with languages provides a management
overview of all the main functional areas of business and
the events industry.
The programme is structured into four
themes:
- The event operations theme
provides the central and unifying core of the programme, and
concentrates on exploring the events management industry and the
range of approaches to service operations and management.
- The business and management
theme complements the events operations theme by providing
the opportunity for students to gain knowledge and understanding of
the essential business functions of marketing, human resource
management and finance.
- The languages theme places
the degree in the international realm by exposing students to other
languages and cultures through foreign language study and a
compulsory Study Period Abroad.
- Through a range of electives the
special studies for events managers theme provides
opportunities for students to either extend their main studies in
greater depth, or to explore further cognate studies related to
their potential career destination.
Study Methods
Classroom study at EBS London is combined with
practical opportunity. All undergraduate students complete a
minimum of 36 weeks of work experience during the
duration of the course, which provides hands-on
experience in international business organisations. This experience
is invaluable both in terms of a practical reference point to
enrich the learning experience, and to enhance the employability of
students upon graduation.
Languages are another key element of the BA
(Hons) International Events Management degree; students choose one
language from our portfolio of nine,
allowing them to build upon pre-existing linguistic skills or
to study a new language at beginner level.
Business and language skills are combined during the compulsory
Study Period
Abroad. Choosing from over 75 partner universities
worldwide, all undergraduate students spend two semesters
overseas as part of their degree studies.
Degree Outcomes
After the successful completion of your studies you will
have:
- Gained your BA (Hons) International Events
Management degree
- Completed at least 36 weeks of invaluable
work experience
- Completed a one year
Study Period Abroad (in either one or two countries)
- Mastered a new language
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Page last updated 1/12/2010