MA Luxury Brand Management

* Please note that we are no longer accepting applications for September 2010 entry. The next available start dates are 24 January 2011 and 19 September 2011.

Luxury Brand Management Course Overview

Luxury Jewelry Until the mid-20th century, luxury was the preserve of the very few: the very rich and those born to expect privilege.

In the post-war period, and progressively throughout the second half of the century, things changed.

While in the earlier period the major players in the luxury prestige world were family-owned companies, this was not the case anymore. At the turn of the last century, most luxury brands have become globally available and are now part of fewer than half a dozen major international groups.

This programme recognises that luxury and prestige companies’ top executives need a specific kind of business expertise. This is because they have to manage, in a highly competitive international context, leading brands with a high innovative and creative potential, combined with a strong history and culture.

Those who plan to work in luxury have to be able to match the management and business skills with the culture and the spirit of luxury.

Programme Aims

This programme aims to:

Promote critical and reflective debate around the current discourses in Luxury Brand Management
Provide students with the skills and training needed for a successful career in Luxury Brand Management, in an international context
Allow students to gain industry insights through a dissertation or an internship-based consultancy project

Programme Objectives

Graduates will be able to:

Demonstrate the skills needed for a successful career in Luxury Brand Management
Develop their managerial competencies through effective communication, team work and strategic analysis
Comment and reflect upon the appropriate application of luxury principals, whilst critically evaluating the notion of luxury in varied cultural settings

Programme Features

Small class sizes and close personal contact with lecturers
Two semesters of taught core modules
A choice between an internship-based consultancy project within the industry; or a dissertation, which provides a major opportunity to extend individual expertise by focusing on a specific interest in the field of Luxury Brands
An interdisciplinary opportunity to develop core management competencies whilst selecting from a range of specialist modules

Core Modules

Please note that all modules are compulsory.

Specialist Core Modules

Principles of Luxury
Intellectual Property Law
Marketing Management of Luxury Brands
Financial Management
Consumer Behaviour
Managing Luxury Brands
Contemporary Issues in Luxury Brand Management
Integrated Marketing Communications
Creative Foundations of Luxury Brands
Distribution and Channel Management
Endorsement and Sponsorship of Events

Specialist Research Modules

Research Skills and Methods
Consultancy Project or Dissertation

Module Descriptions

Page last updated 7/13/2010