• Printable version

MA Luxury Brand Management

• Programme Features
• Programme Outline

Next Start Date - 23 September 2013 - Apply online here

Overview

The luxury industry has doubled in size over the last 10 years, reflecting an increasingly global presence.

Traditionally a sector associated with Europe, luxury brands are expanding into the markets of the fast-developing BRIC economies.

This programme will give you the knowledge, confidence and skills to pursue management roles within international luxury brand management, marketing, communications and retailing.

We recognise that luxury and prestige companies’ top executives need a specific kind of business expertise. They have to manage leading brands in a highly competitive international context, and combine innovative and creative thinking with a strong sense of history and culture.

Programme Features

• A wide range of industry guest speakers
• Consultancy project collaborations with the luxury industry
• Programme content informed by international luxury summits
• Staff are members of important luxury networking organisations
• A high level of teaching contact and interaction with lecturers
• Luxury industry project assessments
• Located in Regent’s Park – easy access to Mayfair, Bond Street and Knightsbridge

Programme Outline

Semesters 1 and 2

Core modules

• Developing Luxury Brands
• Historical and Cultural Perspectives on Luxury
• Leading and Managing the Luxury Business
• Luxury Brands
• Recruiting and Training Talent
• Research Methods
• Understanding the Luxury Client

Elective modules

In addition, you will choose TWO of the following:

• Advanced Management Accounting for Decision Makers
• Contemporary Issues in Luxury
• Intellectual Property Law
• Product Design Management

Semester 3

• Dissertation/Consultancy Project

CMI Recognised

This programme is recognised by the Chartered Management Institute (CMI), giving graduates full CMI membership, providing recognition and endorsement from the UK’s prestigious, professional body for managers and leaders. Find out more.

This award is currently validated by The Open University