MA in International Marketing
International Marketing Masters at EBS London
The MA programmes at EBS London are derived
from a central MA Management degree, students are able to
specialise the program with four unique pathways.
Overview
The MA in International Marketing programme addresses
the complex issues that face marketing managers in the 21st
Century.
Of crucial importance is the ability to analyse and evaluate a
rapidly changing international business environment, to plan
accordingly and to implement customer-focused solutions that will
deliver both financial performance and develop long-term
client-business relationships.
The MA programme will empower students with a mastery of
effective marketing, and it allows a focus on specific areas of
marketing such as direct marketing, services marketing, etc.
Programme Aims
- Promote critical and reflective debate around the current
discourses in International Marketing.
- Provide students with the skills and training needed for a
successful career in marketing in a global context.
- Allow students to study core MA modules along with specific
marketing modules relevant to their own area of particular
interest.
Programme Objectives
MA International Marketing graduates will be able to:
- Demonstrate the skills needed for a successful career in
Marketing Management in an international context.
- Develop their managerial competencies through effective
communication, teamwork and strategic analysis.
- Critically analyse the international business environments to
produce effective, customer-focused marketing plans and solutions
for a range of organisations.
Programme Features
- Small class sizes and close personal attention from the course
tutors.
- Two semesters of seven taught core modules, one elective module
and a 15,000 word final dissertation.
- A Dissertation which provides a major opportunity to extend the
interest of the individual student by focusing on a specific
marketing area, a business plan or consultancy project.
- Practical field-based opportunities to put academic knowledge
into practice.
- An interdisciplinary opportunity to develop core management
competencies whilst selecting from a range of specialist marketing
modules.
Programme Outline
Core Modules
- Business in its Linguistic and Cultural Environment
- Strategy in Action
- Business Research Methods (half module)
Specialist Modules
- Marketing Management (double module)
- International Marketing
- Consumer Behaviour
- Finance for International Marketing Specialists (half
module)
Dissertation
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Page last updated 5/20/2009
"Participating in the Debate Society helped me open up to the complex economic and philosophical issues around us in everyday life."
Martin Ivanov
