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MA in International Marketing

Validated as MA Management – pathway in International Marketing

Overview

The MA in International Marketing programme addresses the complex issues that face marketing managers in the 21st Century.

Of crucial importance is the ability to analyse and evaluate a rapidly changing international business environment, to plan accordingly and to implement customer-focused solutions that will deliver both financial performance and develop long-term client-business relationships.

The MA programme will empower students with a mastery of effective marketing, and it allows a focus on specific areas of marketing such as direct marketing, services marketing, etc.

Programme Aims

  • Promote critical and reflective debate around the current discourses in International Marketing.
  • Provide students with the skills and training needed for a successful career in marketing in a global context.
  • Allow students to study core MA modules along with specific marketing modules relevant to their own area of particular interest.

Programme Objectives

MA International Marketing graduates will be able to:

  • Demonstrate the skills needed for a successful career in Marketing Management in an international context.
  • Develop their managerial competencies through effective communication, teamwork and strategic analysis.
  • Critically analyse the international business environments to produce effective, customer-focused marketing plans and solutions for a range of organisations.

Programme Features

  • Small class sizes and close personal attention from the course tutors.
  • Two semesters of taught core and elective modules
  • A Dissertation which provides a major opportunity to extend the interest of the individual student by focusing on a specific marketing area, a business plan or consultancy project.
  • Practical field-based opportunities to put academic knowledge into practice.
  • An interdisciplinary opportunity to develop core management competencies whilst selecting from a range of specialist marketing modules.

Programme Outline

The MA International Marketing programme is made up of core, specialist and elective modules and a dissertation.

Core Modules

  • Strategy in Action
  • Dissertation/Business Research Project 

Specialist Modules

  • International Marketing Management 
  • International Marketing Research & Methods
  • Advertising and Marketing Communications
  • Consumer Behaviour
  • Transnational Marketing Seminar

Electives

To complement their respective core and specialist modules, students choose up to 8 elective modules. 

Off Campus Teaching

Students with long-term health conditions and disabilities, please be aware this course includes off-campus teaching elements.

Entry Requirements

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Page last updated 8/22/2011

"EBS London is well known for its internationalism and the variety of linguistic skills is what we seek"

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