MA in International Marketing
Validated as MA Management – pathway in International
Marketing
Overview
The MA in International Marketing programme addresses
the complex issues that face marketing managers in the 21st
Century.
Of crucial importance is the ability to analyse and evaluate a
rapidly changing international business environment, to plan
accordingly and to implement customer-focused solutions that will
deliver both financial performance and develop long-term
client-business relationships.
The MA programme will empower students with a mastery of
effective marketing, and it allows a focus on specific areas of
marketing such as direct marketing, services marketing, etc.
Programme Aims
- Promote critical and reflective debate around the current
discourses in International Marketing.
- Provide students with the skills and training needed for a
successful career in marketing in a global context.
- Allow students to study core MA modules along with specific
marketing modules relevant to their own area of particular
interest.
Programme Objectives
MA International Marketing graduates will be able to:
- Demonstrate the skills needed for a successful career in
Marketing Management in an international context.
- Develop their managerial competencies through effective
communication, teamwork and strategic analysis.
- Critically analyse the international business environments to
produce effective, customer-focused marketing plans and solutions
for a range of organisations.
Programme Features
- Small class sizes and close personal attention from the course
tutors.
- Two semesters of taught core and elective modules
- A Dissertation which provides a major opportunity to extend the
interest of the individual student by focusing on a specific
marketing area, a business plan or consultancy project.
- Practical field-based opportunities to put academic knowledge
into practice.
- An interdisciplinary opportunity to develop core management
competencies whilst selecting from a range of specialist marketing
modules.
Programme Outline
The MA International Marketing programme is made up of
core, specialist and elective modules and a dissertation.
Core Modules
- Strategy in Action
- Dissertation/Business Research Project
Specialist Modules
- International Marketing Management
- International Marketing Research & Methods
- Advertising and Marketing Communications
- Consumer Behaviour
- Transnational Marketing Seminar
Electives
To complement their respective core and specialist modules,
students choose up to 8 elective modules.
Off Campus Teaching
Students with long-term health conditions and
disabilities, please be aware this course includes off-campus teaching elements.
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Page last updated 8/22/2011